Red Bull Cricket Challenge
Red Bull required clear, readable motion graphics to support a fast-paced YouTube challenge built around long-distance cricket shots and complex locations.
Motion design and technical VFX were applied selectively to track multiple cricket balls simultaneously, helping viewers follow trajectories that would otherwise be difficult to read in real time. Additional 3D tracked graphics, explainer maps, and aerial transitions were used to maintain clarity across locations while keeping the pace and energy of the edit intact.
The work focused on improving legibility and storytelling under real-world constraints — using technical motion design to support the viewing experience without distracting from the action.
Role: Motion design, technical VFX, 3D tracking, explainer graphics
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